ZESPRI™ GOLD Kiwifruit is still new to many shoppers. But here is the good news: when they try it, they like it … and they buy it. The 2007 sampling program in North America demonstrated that each sample of gold kiwifruit generated sales of 1.3 kiwifruit. That's a 65% higher conversion rate than the industry average for sampling.

For all of you helping to demonstrate the incredible tastes of ZESPRI™ GREEN and GOLD Kiwifruit, we have produced some helpful guidelines for you. (PDF file format requires Acrobat Reader software, available for download here.)

Our ZESPRI™ Kiwifruit Demonstrator's Kit is packed full of suggestions, background information, and resources you can use to set up and conduct demonstrations that will impress your customers and boost kiwifruit sales.

Use the kit to become a ZESPRI™ Kiwifruit expert!

Download ZESPRI™ Kiwifruit Demonstrator's Kit (PDF format)