ZESPRI Tips & Trends #1 | Recession-Proof Eating
Recession-Proof Eating: The economic crisis has made
frugal the new black and brought at-home cooking back in style, according
to the Chicago Tribune. Consumers are especially focusing on value and
want to maximize nutrition on a budget. Keep reading to learn more about
kiwifruit's versatile value and SuperFood status.
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Value & Nutrition: The
overall quality of ZESPRI Kiwifruit makes is shine as a versatile
and nutritious option well-suited for current economic conditions.
Kiwifruit delivers several key nutrients and is an easy ingredient
for consumers who are doing more at-home meals and entertaining. |
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SuperFood Status:
Kiwifruit is recognized as a SuperFood, a food that promotes health
and fights disease, as declared by Dr. Stephen Pratt and Dr. Wendy
Bazilian. Click
here to see the full details in our latest nutrition brochure. |
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Read
more about the Chicago Tribune's top 10 nutrition trends for 2009. |
Economy Down, Consumer Expectations Up: Consumers
are adapting to make the best of 2009, according to Mintel Research. They'll
spend money, but they have some demands. Simple, clean products with added
value are what consumers desire. Keep reading to learn why this is ZESPRI's
motto.
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Environmentally Clean:
The ZESPRI® System is a unique farm-to-table process that guarantees
consistent size appearance and delicious taste - without heavy costs
to the environment. Learn more on our Environment
& Sustainability Fact Sheet. |
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Simple, Delicious & Clean:
Kiwifruit is one of the 2009 Environmental Working Group's
"Clean 15." Among fruits with the lowest pesticide use,
kiwifruit ranked even lower than bananas, oranges, grapes, strawberries
and apples. View the full list here. |
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Read
more about Mintel's 2009 trend predictions. |
Bringing It Home: The Food Marketing
Institute (FMI) indicates that approximately 71 percent of Americans are
cooking more at home. GREEN and GOLD offer a variety of flavors for any
meal, see below for more information.
Featured Recipes
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electronic versions of all of our materials.
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