The Best Choice for Size, Nutrition and Variety

Consistantly bigger, tastier and better, when it comes to kiwifruit, consistency makes a world of difference. Every New Zealand kiwifruit grower is committed to delivering fruit that is larger in size, delicious in taste and flawless in appearance. Everyone wins. Consumers have a wonderful eating experience and come back for more of your kiwifruit. And you benefit from increased sales and better category performance.

While ZESPRI™ Kiwifruit has always been a winner, the inclusion of ZESPRI™ GOLD Kiwifruit can increase your kiwi category sales even more. Recent research showed us that by adding ZESPRI™ GOLD Kiwifruit to your produce section:

	You will realize an average of 11% category sales increase by merchandising ZESPRI™ GOLD and GREEN Kiwifruit together.
	By positioning a summer fruit color break between ZESPRI™ GOLD and GREEN Kiwifruit, you will see a 31% sales increase.
	By supporting the category with demos, promotions and signage, you will see as much as a 253% jump in sales volume. The increase can last several weeks following the promotion.
	More sales ideas, click here!
	Think big. Bulk retail displays out perform basket and tray merchandising by more than a 4:1 ratio.

Higher Profits Ripe for the Picking

We have lots of ideas about increasing your kiwifruit sales:

	Support in-store sampling
	Use eye-catching marketing materials:
		Header Cards
		Nutrition Leaflets
		Popular Spife Utensils
		Free Standing Display Units
	Use a range of varieties and pack styles to enhance your display

Or contact your ZESPRI™ sales representative to create a custom campaign that fits you!

Remember that ZESPRI™ GOLD and GREEN Kiwifruit ripen at different rates and therefore need to be stored and handled differently.

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