Consistently bigger, tastier and better when it comes
to kiwifruit, consistently makes a world of difference. Every New Zealand
kiwifruit grower is committed to delivering fruit that is delicious in taste
and flawless in appearance. Everyone wins. Consumers have a wonderful eating
experience and come back for more of your kiwifruit. And you benefit from
increased sales and better category performance.
While ZESPRI® Kiwifruit has always been a winner,
the inclusion of ZESPRI® GOLD Kiwifruit
can increase your kiwifruit category sales even more. Research has shown:
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You will realize an average of 11% category sales
increase by merchandising ZESPRI® GOLD
and GREEN Kiwifruit together. |
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By positioning a summer fruit color break between
ZESPRI® GOLD and GREEN
Kiwifruit, you will see a 60% sales increase. |
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By supporting the category with demos, promotions
and signage, you will see as much as a 253% jump in sales volume.
The increase can last several weeks following the promotion. |
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Think big. Bulk retail displays
out perform basket and tray merchandising by more than a 4:1 ratio. |
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More sales ideas, click
here! |
Higher
Profits Ripe for the Picking
We have
lots of ideas about increasing your kiwifruit sales:
Or contact your ZESPRI® representative to create a custom campaign that fits you!
Remember that
ZESPRI®
GOLD
and GREEN
Kiwifruit
ripen at different rates and therefore need to be stored
and handled differently.
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