Power UP! Your Kiwifruit Sales!

1. Display multiple varieties, ZESPRI™ GREEN, GOLD and ORGANIC Kiwifruit. Shoppers enjoy having a choice of flavors, tropical-sweet and tangy-sweet, and many purchase both kinds. We've found that sales can jump up to 40% when both varieties are displayed side-by-side. Slice a couple of kiwis in half, overwrap with plastic and include them in the display, so that shoppers can see the difference.

2. Give them a taste. Many shoppers in North America still have not tried the newer ZESPRI™ GOLD Kiwifruit variety and don't realize that it tastes sweeter than familiar green kiwi. Demonstrating gold in the store, and supporting the new variety with ads and signage goes a long way to raising awareness. We've found that most people who try gold kiwifruit love it and will buy it on the spot after trying a sample. 69% of consumers surveyed said they would buy ZESPRI™ GOLD Kiwifruit in addition to GREEN. Have you tried displaying a tray of diced kiwifruit next to your display? Better yet, add some spifes, so everyone can see how easy it is to cut and scoop! Click here to see our demo kit and video.

3. Build a bigger display. Consumers have told us that kiwifruit is hard to find in the store. We know that fruit is often an impulse purchase. People tend to buy what they can see, what looks good and is fairly priced. If you build it, they will buy. Displays can be New Zealand themed, or include recipes and associated ingredients. And bring the display to the front of the produce department - break out of the basket. Click here to see some display examples.

4. Advertise with in-store flyers. Placing ZESPRI™ Kiwifruit on ad gets results. Shoppers recognize the good value and buy more. In one case we saw volume movement increase 335% with profitability up 183%
Click here to see the point of sale materials available.

5. Display ZESPRI™ Kiwifruit with summer fruit and see an increase of up to 31% in sales, and raise the profile of your summer fruit category too. People gravitate toward the brightly colored peaches and nectarines that speak of summertime. But summertime also brings New Zealand kiwifruit, and many people associate high quality and flavor with the ZESPRI brand.

6. Stock some Jumbo-sized kiwifruit. According to a recent survey, 75% of consumers prefer larger-sized kiwifruit over small. They would purchase larger kiwifruit nearly twice as often as small, because they perceive it as having greater value — and for good reason — they're getting more fruit! ZESPRI grows some of the biggest with Jumbo fruit sizing as large as 18, green or gold. Sales can increase 31%, and price can increase 13%.
Research conducted by Peagram Walters International.

7. Cross-promote with meats. Place a basket of green kiwifruit in the meat department with recipes and/or information on how green kiwifruit can be used as a natural meat tenderizer.

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